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Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service. Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.
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8. Lasting affect -
The product or service you offer have a longer lasting affect than any others.
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Offer a guarantee with your product or service. Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.
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