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Alibaba will use this year’s Singles Day shopping spree to highlight its new retail strategy by introducing digital capabilities to help brands and retailers link with consumers online and offline.


Fifty central business districts in 11 domestic cities will join hands with the e-commerce giant to offer digital coupons on November 11 — Singles Day.


Over 1 Layvin Kurzawa Saint-Germain Jersey ,000 brands will be offered through more than 100,000 offline retailers and boutique stores empowered by Alibaba’s digital capabilities, such as augmented reality, location-based technologies and payment services.


Chris Tung, chief marketing officer of Alibaba Group, said this year’s Tmall Shopping Festival would allow consumers to not only use their smartphones but also visit physical retail stores to embrace the new retail experience.


A total of 140,000 brands — with 60,000 being global brands — and 15 million products listings will be available for consumers through both online and offline channels.


Chinese brands such as Mengniu and Heilan Group will also sell to international consumers through Tmall’s initiative, focusing on Southeast Asian markets initially.


This year Lassana Diarra Saint-Germain Jersey , the countdown gala of Tmall Shopping Festival will be held in Shanghai’s Mercedes Benz Arena on the night of November 10 and will be live streamed through Zhejiang TV, Shenzhen TV, Beijing TV and Alibaba-backed online video unit Youku.


Last year, US$17.8 billion were generated through Alipay from the 24-hour shopping spree, up 32 percent from a year ago.


Rival JD said its shopping festival would start today and last 12 days, with each day featuring discounts for a specific product category.

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by Alexia Vlachou


ATHENS, May 11 (Xinhua) -- Thousands of Greek and foreign visitors were offered the opportunity to take a journey into the amazing world of Greek gastronomy and unique Greek traditional food products this weekend in Athens.


Two festivals of Greek gastronomic culture held at the Municipality of Athens cultural complex Technopolis Gazi and at Benaki Museum unfolded the world of pure Greek flavors to visitors who enjoyed cooking demonstrations and special workshops.


More than 120 producers from around the country showcased a large range of products in the "Festival of Greek Flavors" at Technopolis, from pastries, cheeses Giovani Lo Celso Saint-Germain Jersey , cold cuts, pasta, olives and olive oil, sauces and dips, vegetables, microbrewery beers, spirits and wines, breads, vinegars and herbs Alphonse Areola Saint-Germain Jersey , nuts, coffee, salt, spices and jams.


There were also tastings, including blind sessions to cooking courses, a photographic exhibition as well as a string of music events.


"We were very surprised to see and taste such a wide variety of traditional Greek products. Greek nature has to offer best quality products. It is no wonder that our cuisine is so popular abroad with the benefits that has for our health," Lina Vardakou told Xinhua as she visited Technopolis festival on Saturday evening with her family.


"Days of Gastronomy" inspired by the fascinating pluralism of the Greek gastronomy and its international impact, demonstrated a panorama of local kitchen activity at the Benaki Museum.


The festival featured a special section dedicated to the gastronomic traditions of the Cycladic islands, with a focus on wine Goncalo Guedes Saint-Germain Jersey , cheese, herbs and honey, among other delicacies.


Nikos Hatziandreou, owner of Organic Islands, a family firm which cultivates organic aromatic plants at Naxos explained the vital role of climate and soil conditions for growing organic herbs.


"The climate of the region is a very significant factor in producing herbs of the finest quality. The combination of long dry periods that can last up to six months, full sun, small variations in temperature and the cooling effect of the Aegean Sea winds have been proven to improve the scent and taste of herbs and the overall quality," he told Xinhua.


At the Benaki festival, the first Greek film festival dedicated to taste Thomas Meunier Saint-Germain Jersey , gastronomy and cuisine also took place. Under the slogan "A Spoonful of Inspiration", Athens International Culinary Film Festival presented a representative menu of delicious stories from around the world (Greece, China, USA, the Netherlands, Germany, Spain, France and Britain).


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