A-list star Zhao Wei plays the lead in the movie Dearest. The Legend of Chu and Han Meliton Hernandez Mexico Jersey , a historical serial, is the most-invested Chinese TV drama. Sun Li (center) is one of the most highly paid stars on TV. Why are Chinese TV series poorly made? Many experts say it's because celebrities are paid too much, taking a large part of the budget that could have otherwise gone to other aspects of TV production, such as costume, lighting and setting.
Thanks primarily to a growing market, today many Chinese TV stars are earning 10 times as much as they did a mere decade ago. In around 2005, A-listers were making headlines for being paid as much as 100,000 yuan ($16 Mario Osuna Mexico Jersey ,295) for a leading role in each episode. Today, producers complain about the difficulty in getting superstars to play as leads in their shows for half of million yuan each episode.
Sun Li, who quickly rose to the top of the TV hierarchy last year for her well-received portrait of a scheming Qing Dynasty (1644-1911) empress in Empresses in the Palace, reportedly earns as much as 850,000 yuan each episode in a new show, produced by the same team, that cast her this time as a Han Dynasty (206 BC-AD 220) political figure. Sun was reportedly paid only 150,000 yuan per episode in Empresses two years ago.
Movie director and actress Zhao Wei is reported to have been paid a total of 35 million yuan for starring in a 30-episode modern drama as a new mother Marco Fabian Mexico Jersey , a role that mirrors her own life.
While it seems a completely legal market game, says consultancy Ze Media's CEO and TV critic Du Zezhuang, the problem is that what Chinese actors are paid is unreasonably high, compared to their Western and South Korean counterparts, as a percentage of the total investment in a play.
"In recent years, usually 50 percent of the total investment of a TV play has gone to actor payments. Some even reach 60 percent and higher," he says.
In 2012, veteran director Gao Xixi told local media that star payment levels are "too scary". His historical drama The Legend of Chu and Han had to boost its budget from 170 million yuan to 240 million Luis Montes Mexico Jersey , which made it the most-invested Chinese TV drama by far, because the seven A-list stars he used had taken away over half of the costs.
"When you decide to spend too much on the stars out of a given budget, you can expect to get, for example, poorer quality of script, shorter shooting time and less attention to production details," Du says.
However, there is still a strong market pull for producers Jurgen Damm Mexico Jersey , no matter how reluctant they are, to use expensive stars.
First of all, a growing number of investors and hot money are eyeing the TV industry, and these amateur TV drama investors demand star appearances.
Meanwhile, Chinese TV stations, who often license a play ahead of its production, still find productions with the most familiar and credible faces are the safest choices to guarantee future audience ratings.
But there is only a small number of good and famous actors, while there are many more production companies. When popular actors are wanted by all those companies Julio Dominguez Mexico Jersey , says Du, they are motivated to raise their