SAN PAULO, June 1 (Xinhua) -- On Nov. 11 last year, the first overseas order for Alibaba, China's biggest online e-commerce company Under Armour Curry Shoes Clearance , was from Brazil.
On that day of Alibaba's "11.11" online shopping carnival, the buying power of Brazilians ranked second after Russians worldwide. The Chinese e-commerce player has been quietly bringing about changes in Brazilians' online shopping habits.
Amanda Bernardo is known in Brazil rather as an online shopping master than a fashion reporter based in the state of Santa Catarina. She boasts one million clicks for shopping videos she posted online, the latest of which presented Chinese products bought from Alibaba's AliExpress.
"AliExpress is now my favorite overseas shopping website because it offers better prices and more options," Bernardo said. She hopes more Brazilians could benefit from her experience.
Bruno Calheiros Under Armour Basketball Shoes Clearance , 26, is also an online shopping pioneer in Brazil. The exhibition designer can afford things in high-end malls with a monthly income amounting to 2,540 U.S. dollars, but he prefers doing shopping on the internet.
"I used to buying clothes Under Armour Running Shoes Clearance , appliances and fitness equipment from Ebay and Amazon, but more so from AliExpress since I tried it. I just love it," said Calheiros, who has recommended AliExpress to many of his acquaintances.
The Alibaba platform was good for him in that the China-made goods there are abundant and very cost-effective Under Armour Shoes Clearance , Calheiros added.
Even with an import duty of over 60 percent, the AliExpress pricing is lower than the local market, with clothing and luggage, for example Under Armour Mens Shoes For Sale , being cheaper by two thirds.
AliExpress is hitting more and more middle-class Brazilians like Bernardo and Calheiros as online shopping becomes increasingly